So Ed Miliband has become a capitalist. Well maybe, maybe not. Every political party and politician needs the middle to get elected and they will say whatever they believe you want to hear. Democracy is based on promises. We vote on promises and then vote again for a whole new load of them when we are let down. I don’t believe we are falling for the same scam every time, just we have no alternative. Maybe it is our own fault because we would never elect someone who tells us the truth anyway.
Now to Ed and Sales. In his speech at the Labour Party Conference today, for a moment I was drawn to something he said, something I feel politicians have ignored for too long. If you want to get the country out of recession the only way is to sell your way out. Ed said we need to “… train, invest, invent ,sell”. Here, here Ed!
You and I know that if you don’t sell it it doesn’t move. If it doesn’t move then you stop making it. If you stop making it people lose their jobs. But why is there no focus on sales in education and why is sales so ignored as a key skill in the talent mix for British working population. You can’t study it at school, college or University and very strangely, Business Schools don’t focus on it either. What is it about Sales that stops the powers in the education and training establishment from grasping the opportunity?
Leaving it to companies to train their own sales teams is not enough. I have enjoyed a great career in sales with many different companies, but in reality had no more than a few days training and most of an unremarkable quality. The truth is most sales people are left to their own devices. Even at the highest level strategic sales, the kind of sales that BAE Systems need to secure the jobs of their workers, are not trained to a level that makes the difference. At TALENTStream we are committed to lift the quality and availability of Sales Training available in the UK.
In a competitive market the sale is won on value not price. Sales people build value, build relationships, build businesses and build countries. It is time to train more sales people to levels that mean we win more business at a higher price, that generates more profit leading to more investment and more jobs. I don’t think I’ll say this very often but Ed is right, but he has it the wrong way round. Ed, and any other politician listening, it’s “ Train, Sell, Invest, Invent” then add “Employ”. It is how nations are built and it might even get you elected!
TALENTStream are a Harrogate based Training company specialising in Sales and Management for Sales. More at http://www.talentstreamuk.com/news.html